The ultimate guide to delivery service for mid-market retailers

By Lauren Kale, Senior Manager Business Development 

December 22, 2023  |  3 Min. Read  |  Insights

In the dynamic world of retail, mid-market companies occupy a unique position, straddling the line between small businesses and large enterprises. With annual revenues ranging from $10 million to $1 billion (the mid-market range as defined by the Harvard Business Review), these organizations face a distinct set of challenges and opportunities. Walmart GoLocal is committed to providing solutions that address the specific delivery needs of mid-market retailers.

Understanding mid-market dynamics

Mid-market retailers often find themselves in a quandary, unable to leverage the economies of scale enjoyed by larger enterprises while still grappling with complexities that exceed those of smaller businesses. This in-between status presents unique challenges, especially when setting up a cost-effective last mile delivery program. Some common issues shared by mid-size retailers include: 

• Scalability: Maintaining consistent operations and systems across multiple locations can be a daunting task.
• Technology resources: Mid-market retailers may lack the extensive technology resources of larger retailers, hindering their ability to implement sophisticated systems. 
• Labor shortages: The ongoing labor shortage poses a significant challenge for all businesses, but mid-market retailers may face difficulties in securing and retaining qualified workers, especially when trying to establish an internally powered delivery program. 

How does this impact last mile delivery services?

In today’s world customers expect fast delivery. 

When retailers don’t meet expectations, order volumes can take a massive hit. Industry insights published by Flexe report that “85% of consumers [will] search elsewhere for better options when delivery speeds are too slow.” On the flip side, fast and reliable shipping can lead to higher conversion rates and increased customer loyalty. According to Digital Commerce 360, “68% percent of consumers say fast shipping leads them to place an online order.” 

But are mid-market retailers set up to meet customer demands? How can smaller teams compete with the likes of large businesses?  The good news is the gap isn’t too large, yet. 

According to a recent survey reported by Chain Store Age, 99% of retailers say they will start offering same-day delivery within the next three years, compared to 35% who say they are able to do so today. The survey also found that 36% of respondents reported a lack of technology for same-day delivery, a good indicator for mid-sized businesses.

Walmart GoLocal: A partner for mid-market retailer's last mile delivery success

Recognizing the unique needs of mid-market retailers looking to rise to their customers' desire for quicker and more reliable deliveries, we’ve built a platform that services companies of varying sizes and resources. Walmart GoLocal’s comprehensive last-mile delivery services empower mid-market retailers to:

• Achieve scalability: Walmart GoLocal’s network of reliable delivery drivers reach 84% of US homes, with extensive coverage in more rural areas, serving as a single provider for most locations, ensuring consistency and scalability across most regions. 
• Access a best-in-class delivery platform, regardless of technology resources: Retailers can choose to integrate seamlessly with Walmart GoLocal's systems or utilize the company's convenient booking portal, leveling the playing field. 
• Leverage a reliable delivery network: Boasting a 95% on-time delivery metric, Walmart GoLocal is committed to exceeding your customers' expectations, while you get the credit. 
• Offer competitive delivery costs: Walmart GoLocal powers the last mile for Walmart and Sam’s Club which created a dense driver network. Increased driver density brings down delivery costs, which we then pass on to our customers. Saving money and living better. 

Customer-centric approach: A hallmark of Walmart GoLocal

Walmart GoLocal distinguishes itself by prioritizing customer satisfaction and fostering strong partnerships with mid-market retailers. The company's customer-centric approach is evident in its:

• Responsiveness to customer feedback: Walmart GoLocal actively solicits and incorporates customer feedback into product enhancements, ensuring that its offerings align with the evolving needs of retailers no matter their size. 
• Commitment to customer success: Providing exceptional customer support and treating all partners with equal importance is the heart of our mission. 
• Unmatched coverage and scalability: Walmart GoLocal's nationwide coverage and scalable solutions empower mid-market retailers to expand their reach and adapt to changing market dynamics alongside Fortune 1 companies. 

Walmart GoLocal aims to play a pivotal role in empowering mid-market retailers to effectively compete in the ever-evolving retail landscape. Interested in learning more about Walmart GoLocal? Please connect with a team member to discuss!