Last mile delivery explained
By Greg Daniele, Associate Director, Delivery Provider Partnerships
August 28, 2023 | 3 Min. Read | Insights
What is last mile delivery?
Last mile delivery refers to the final stage of the supply chain, where goods are delivered directly to the end customers. Despite being the shortest distance, it often proves to be the most challenging and expensive part of the delivery process as businesses strive to meet ever-changing expectations of their customers. As e-commerce continues to boom and same-day delivery becomes the norm, businesses must find innovative solutions to optimize their logistics operations. While some businesses utilize an in-house delivery fleet, others have found that a hybrid or fully outsourced delivery model offers the capacity and flexibility to meet customer demands and retain customers in a competitive retail environment.
Last mile delivery challenges
Businesses have to navigate several factors related to last mile delivery. The demand for faster and more convenient delivery options has put immense pressure on retailers to meet customer expectations, leading to potential logistical complexities and increased operational costs. Furthermore, the rise in online shopping has resulted in higher competition, forcing retailers to offer free or discounted shipping, leading to an extra strain on their financials. Overcoming these obstacles requires innovative solutions and efficient strategies to optimize the last-mile delivery process, while maintaining a balance between customer expectations and business sustainability.
To tackle these challenges, retailers must invest in innovative solutions or identify the right delivery provider to help them along the way.
Last mile delivery services from Walmart GoLocal
Walmart GoLocal brings retailers the best of Walmart’s retail and logistics expertise to help them build and scale local delivery to their customers. Walmart GoLocal has enabled millions of deliveries for its clients by providing:
1. Flexible Last Mile Delivery Options: Walmart GoLocal offers a variety of delivery options tailored to meet the unique demands of different businesses. From same-day deliveries to scheduled time slots, customers can choose a delivery method that aligns with their preferences.
2. Cutting-edge Technology: To ensure seamless operations and real-time tracking, Walmart GoLocal employs cutting-edge technology and data analytics that enable customers to track their deliveries in real-time, enhancing transparency and customer satisfaction. Moreover, our intelligent routing algorithms optimize delivery routes, reducing delivery times and minimizing fuel consumption.
3. Attractive Pricing: In the competitive e-commerce landscape, pricing plays a crucial role in attracting and retaining customers. Walmart GoLocal's attractive pricing strategy has been instrumental in gaining a competitive edge. By leveraging its scale and efficiency, the platform offers cost-effective delivery solutions that appeal to businesses of all sizes.
4. Customer-Centric Approach: Walmart GoLocal places a strong emphasis on customer satisfaction. By providing reliable delivery services, the platform has built a reputation for exceeding customer expectations. The focus on meeting delivery commitments and ensuring product integrity has contributed to its high customer retention rates.
Last mile delivery is a complex puzzle that requires innovative and efficient solutions. Walmart GoLocal's attractive and reliable delivery solutions have emerged as a disruptive force in the industry, transforming the way businesses approach last mile logistics. By leveraging Walmart GoLocal’s flexible delivery options, cutting-edge technology, and customer-centric approach, businesses can revolutionize their last mile delivery service, setting new standards of convenience and efficiency for their customers.
To get started today, contact our delivery solutions team!
